If you’re in New York City in the next few weeks you might run into some of my images, particularly along the N Subway Line or at the Times Square or Atlantic Subway stops.
I had the good fortune to work on a campaign for two things I really love; the city I live in and the equipment I use to capture it.
Nikon and the ad agencies Cramer-Krasselt & MWWPR chose a bunch of my New York images to create love letters to the city for the campaign which encourages New Yorkers to show their love for New York by sharing their pictures online.
The campaign hopes to inspire people to pick up their cameras and capture it “with a quality that reflects the pride and personal connection we have to these places.”
“It’s great to see a camera company working to connect with the public in this way”.
I think the campaign is perfectly timed. More people are taking pictures then ever in our history. Photography has become hugely popular. It may be true that many “photographers” choose the convenience of their phone camera over a stand alone picture-taking device.
But what excites me is the potential for camera companies like Nikon to ride this new wave of photography.
Phone cameras have improved. But many of the images I shot for this campaign could not have been made with a phone. My thinking is that phone photographers whose picture-taking passion is ignited will realize these limitations and want something more to help express themselves and tell their visual stories.
I’ve seen the ebbs and flows and the paradigm shift between analog and digital. I think this is a very exciting time for us.
I worked on the global campaign for the now cancelled DL cameras– shooting in Cuba, Dubai and Lisbon. You can imagine my sadness when they cancelled their production. So having the honor of being involved in this project with two of my loves: Nikon and New York City– came at the right time for me.
And despite some of the negative chatter I hear of doom and gloom for our photographic future; I think we are on the verge of a very exciting period of growth in our industry. Innovation and quality will fuel this growth to convert the passionate selfie shooters who crave more from their picture taking machines. This is Nikon’s 100th Anniversary year. I expect there is much more to come.
You can express your own love for NYC at the Nikon Website: showyourlove.nikonusa.com
Say what’s on your mind. Comments appreciated. Lets start a conversation.